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Marketing Ideas to Promote Your Business Blog

The infographic below has over 120 marketing ideas to promote your business. It may look a bit overwhelming but if you just pick out a few of the marketing tips and get started, it will go a long ways towards increasing the effectiveness of all the content […]

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5 Tips For Businesses Pitching Direct To Journalists

5 Tips For Businesses Pitching Direct To Journalists

When it comes to developing a successful marketing plan for your business, you need to factor in public relations outreach. This can be done internally or with the aid of an external agency like Moxee Marketing. Either way, Journalists are desperate for newsworthy stories and they want […]

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10 Key Steps For Businesses Managing A Public Relations Crisis

10 Key Steps For Businesses Managing A Public Relations Crisis

In business, as it is in life, we learn more about ourselves in times of crisis than we do through calm and successful periods. Unfortunately for a business, a time of crisis is not the best time to be taking stock; it is a time for action […]

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7 Ways Businesses Can Protect Their Online Brand Reputation

7 Ways Businesses Can Protect Their Online Brand Reputation

From time to time, who hasn’t typed their own name into Google to see what comes up? This is a natural reaction, although it is probably not something that too many people will admit to. However, if you run a business, doing this very thing for your […]

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How Businesses Should Write Copy For Different Platforms

How Businesses Should Write Copy For Different Platforms

Content is crucial when promoting your business and there is no doubt that the words you use to promote your business can have a big impact on the overall success of your business. Some companies will carry out all of their writing in-house while others will employ […]

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SEO 101: The Basics Of Search Engine Optimisation

SEO 101: The Basics Of Search Engine Optimisation

If your business is online, you are well on your way to pleasing your customers and providing them with exactly what they are looking for. However, to make sure that you are found by as many potential customers as possible, you need to make sure that you […]

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A/B Split Testing 101

A/B Split Testing 101

While obtaining traffic to your website is crucial, it is often what you do with the traffic when it arrives that is the most important thing. Would you rather be a site that has 100,000 visitors but only has 5 people taking action or a site with […]

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4Ps Of Marketing

4Ps Of Marketing

When developing a marketing strategy for your business, it is important to keep in mind the 4Ps. These are: • Product: combination of physical product and service provided to target customers • Price: amount of money customers must pay to obtain the product or service • Place: […]

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5 Reasons Why Businesses Shouldn’t Purchase Email Lists

5 Reasons Why Businesses Shouldn’t Purchase Email Lists

If you have a business, it is understandable that you want to grow and expand your business quickly. There is a need to reach as many people as possible and if business is not coming your way, it is easy to understand why you would be willing […]

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Setting Up and Managing Your Google Analytics Account

Setting Up and Managing Your Google Analytics Account

Google Analytics is a fantastic tool for helping you “measure your advertising return on investment as well as tracking your Flash, video, and social networking sites and applications.” Thus, as you develop your website and run online marketing campaigns, you can use it to: • Set goals […]

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