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Google Analytics 101

Google Analytics 101

To get the most from any pay per click advertising campaign to market your business, you need to be able to measure its effectiveness. One of the best tools for measuring the effectiveness of your online campaigns is Google Analytics. This is because Google has started to […]

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PPC 101: The Basics Of Pay-Per-Click Advertising

PPC 101: The Basics Of Pay-Per-Click Advertising

When it comes to promoting your business and reaching out to your audience, there is a lot to consider. It would be nice to think that your product or service would be in such high demand that people will find it of their own accord. This is […]

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Digital Marketing 101: The basics Of Online Marketing

Digital Marketing 101: The basics Of Online Marketing

The emergence of the Internet has provided business owners with a wide range of marketing and promotional opportunities. In fact, when it comes to ideas for marketing your business online, there is more than enough options to choose from. There is nothing to stop a business from […]

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Top KPIs To Measure The Effectiveness Of Your Blog Content

Top KPIs To Measure The Effectiveness Of Your Blog Content

No matter what industry your business is in, you need to be able to create plans and you need to be able to gauge the success or failure of these plans. A business that takes action and then has no way of telling if their business was […]

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How Businesses Should Develop Their Website Blog

How Businesses Should Develop Their Website Blog

When it comes to marketing your business, there are many ways to achieve success. Just as importantly, not all of these methods have to cost a lot of money. You may not have thought of a blog as being an integral element of your online business but […]

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How Businesses Can Maximise Their Facebook Engagement

How Businesses Can Maximise Their Facebook Engagement

With more than one billion users on Facebook, it is easy to see why this is the social media platform that businesses are desperate to be found on. Facebook offers a great deal of opportunities and possibilities for businesses, but there is a need to take Facebook […]

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How Businesses Can Become More Media Friendly

How Businesses Can Become More Media Friendly

The investment required to adequately market a business can be off-putting to many small to medium size business (SME) owners. They view the investment as a gamble at the best of times, as without a clear strategy a lot of money and effort can be wasted with […]

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How Businesses Can Boost Sales Without Always Offering A Discount

How Businesses Can Boost Sales Without Always Offering A Discount

When businesses experience a drop in sales or are suffering a sluggish period, it is inevitable that many will attempt to lift themselves out of their slump by discounting their prices. Sometimes there are legitimate reasons for dropping prices, such as clearing stock before it becomes out […]

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Why Your Business Needs More Than A Pretty Website

Why Your Business Needs More Than A Pretty Website

When it comes to creating a good business website, you can see why so many people and businesses fixate on a stylish looking website. If you only have a few seconds to make an impression, you want to have a website that is attractive and which will […]

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How Businesses Can Boost Traffic To Their Website

How Businesses Can Boost Traffic To Their Website

If your business had an unlimited budget, getting traffic to your site would be no problem at all. But in the current economic climate, think its safe to say that very few if any businesses have an unlimited budget. Heck, the reality is that most probably have […]

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