London based digital and content marketing agency.

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Branding And Colour Psychology

In reviewing a prospective clients Internet site, I couldn’t help but think that the colours and logo chosen to represent their brand just didn’t match up. And so I wondered if proper consideration had been given to their target audience. Granted colour isn’t everything, but it does […]

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How Businesses Can Better Convert Their Website Traffic Into Sales

Creating engaging content to promote your business is important, but it’s by no means the ultimate step to securing leads and sales. Just as important, if not more so, is making sure that once prospects gets to your site, they can easily navigate and there are clear […]

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Tourism Slogans

While walking around World Travel Market earlier this month, I started to take note of the tourism slogans used by each country. Why? Well while most were short and really aiming to be memorable, most didn’t really make me think more favourable about visiting that country for […]

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World Travel Market 2012

For anyone serious about tourism, the World Travel Market exhibition held in early November at the London Excel each year is the place to be. As with attendance approaching 48,000 each year, it’s a great place for learning, networking and getting business done with tourism professionals from […]

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Content Marketing Matrix

Prospects are more sophisticated today and will most likely do a great deal of research before they actually DECIDE that you are the company they should do business with. Thus, to aid your inbound marketing funnel, you’ve got to have a wide variety of content that could […]

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Common Email Marketing Mistakes For Businesses To Avoid

Email marketing remains one of the most effective ways to grow your business and engage with clients. Even though social media networks provide fresh ways to engage and interact with prospects and clients alike, the benefits of email marketing make this a worthwhile activity for most businesses. […]

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How Businesses Can Use Constant Contact For Email Marketing

When it comes to contacting customers in a place where you are likely to see them take action, email marketing remains an extremely important tool for marketers. If you are looking to engage with clients in the most effective manner, it can be helpful to have an […]

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Top 3 Email Marketing Services

Although there are many different ways in which you can promote your business, you shouldn’t always rush to the latest methods and technologies. While social media is a fantastic way to promote your business and engage with clients, using email to connect with customers remains a very […]

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How Businesses Can Nurture Leads Via Email Marketing

An important thing to remember in business is that not everything is about the here and now. A lot of the good things you do in business may not bring you sales today, but they could create the platform for your business to make a lot of […]

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Top Reasons To Use Google + To Promote Your Business

When it comes to the most popular and coolest social media sites, people instinctively think of Facebook and Twitter. These are the sites where people hang out and engage with people. This means that businesses should be working hard to create a presence on these social media […]

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