London based digital and content marketing agency.

Guide London

CLIENT: GUIDE LONDON 
Services: Digital Marketing Strategy + Website Optimisation + Search Engine Optimisation + Content Marketing + Email Marketing + Social Media Management + Pay Per Click (PPC) via Facebook

Guide London

Guide London represents the membership of the Association of Professional Tourist Guides. Specifically, 500+ qualified and knowledgeable London Blue Badge Tourist Guides offering tours of London and beyond in over 30 different languages.

After a competitive process, Guide London hired Moxee Marketing in the summer of 2014 as their website was underperforming. In fact, they had no real sense of the number of leads being secured. Also, the website traffic was stagnant, and there was little to no social media presence — only 146 Twitter fans.

After throughout review of the website, competitors, etc., the following changes were implemented:
* Tweaks to improve the visual presentation and usability of the website
* Added a blog as well as social buttons to encourage sharing
* Repurposed existing content as well as wrote new articles
* Added call to action buttons throughout the site including launch of GuideMatch service to recommend Blue Badge Tourist Guides to potential clients based tour, date, language, etc.
* Launched Facebook, Instagram & Pinterest social media channels
* Launched and managed Facebook advertisement campaigns
* Launched quarterly newsletter
* Set up tracking onsite as well as via Google Analytics

Results from this plan of action were:

* 116% growth in year on year unique website visitors
* 4 figure qualified leads generated
* 7,500+ social media fans/followers across Facebook, Twitter, Instagram and Pinterest
* 60,000+ monthly reach for Facebook posts targeted at international travellers with an interest in London
* 2,000+ email subscribers

GuideLondon_Website1

Guide London - Guide Match GuideLondon_Facebook_Lumiere

Based on this success, approval was given for a new website that was launched 16 May 2016.

Guide London: New Website, May2016.

Have a similar marketing challenge and want to take things to the next level? If yes, get in touch with Moxee Marketing.

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Ursula Petula Barzey

Founder/Digital Marketing Consultant at Moxee Marketing
Ursula Petula Barzey who has 18+ years of business development and marketing experience working in the United States and United kingdom for international and SME companies.

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