London based digital and content marketing agency.

Search Engine Optimisation (SEO)

5 Google Tools For Businesses With A Blog

5 Google Tools For Businesses With A Blog

If you have a blog for your business, congratulations, this is a pro-active and important way to promote your business. And to improve the effectiveness of your content, below are 5 Google tools that you should be using on a regular basis. 1. Fetch as Google If […]

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What Google’s Hummingbird Means For Your SEO Strategy

What Google’s Hummingbird Means For Your SEO Strategy

Is there anything more frightening for an Internet marketer or an online business than the phrase “changes to Google”? When Google changes its algorithms, there is a fear that all of your hard work will be undone and that your business will sink down the rankings. This […]

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SEO 101: The Basics Of Search Engine Optimisation

SEO 101: The Basics Of Search Engine Optimisation

If your business is online, you are well on your way to pleasing your customers and providing them with exactly what they are looking for. However, to make sure that you are found by as many potential customers as possible, you need to make sure that you […]

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Setting Up and Managing Your Google Analytics Account

Setting Up and Managing Your Google Analytics Account

Google Analytics is a fantastic tool for helping you “measure your advertising return on investment as well as tracking your Flash, video, and social networking sites and applications.” Thus, as you develop your website and run online marketing campaigns, you can use it to: • Set goals […]

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Google Analytics 101

Google Analytics 101

To get the most from any pay per click advertising campaign to market your business, you need to be able to measure its effectiveness. One of the best tools for measuring the effectiveness of your online campaigns is Google Analytics. This is because Google has started to […]

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How Businesses Can Boost Traffic To Their Website

How Businesses Can Boost Traffic To Their Website

If your business had an unlimited budget, getting traffic to your site would be no problem at all. But in the current economic climate, think its safe to say that very few if any businesses have an unlimited budget. Heck, the reality is that most probably have […]

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How Businesses Can Better Convert Their Website Traffic Into Sales

Creating engaging content to promote your business is important, but it’s by no means the ultimate step to securing leads and sales. Just as important, if not more so, is making sure that once prospects gets to your site, they can easily navigate and there are clear […]

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Social Media Landscape 2012

Facebook, Twitter and Google+ are but three of the most popular social media networks. But really, there is a dense ecosystem of niche players and so deciding which ones to add into the marketing mix depends on your products/services and target audience. For example if you are […]

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Optimising Your Business Website

While having a website is a brilliant way to boost your business, it is just the first step of what you should be doing to promote your firm. A website by itself is not going to bring in new customers or ensure you have plenty of traffic […]

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