Ursula Petula Barzey is the Founder of Moxee Marketing and has 20+ years of business development and marketing (traditional and digital) experience working in the United States and the United kingdom for a wide range of international and SME companies.
Travel holds the power to etch memories that endure a lifetime. It begins with a dream, whether it’s an eagerly anticipated vacation or a spontaneous weekend escape. The journey unfolds across five distinct stages of travel: 1) dreaming and inspiration, 2) researching and planning, 3) decision-making and booking, 4) experiencing and enjoying, and finally, 5) …
At the height of the COVID-19 pandemic, when most were stuck at home due to travel restrictions, there was a surge in virtual tourism. Heck, I helped one of my clients launch daily live-stream broadcasts via several social media channels (Facebook, YouTube, and Twitter) to stay connected with existing clients and fans. The success of …
Creating high-quality content is an essential part of any successful digital marketing plan. But with so many different digital marketing channels and social media platforms to consider, it can be overwhelming to know where to start. That’s why it is important to invest the time to create a content development process. A content development process …
The Content Development Process: 8 Steps to Create Engaging, High-Quality Content Read More »
Earlier this year, I attended the Museums + Heritage Show, which brings together museum professionals from around the world to discuss the latest trends and developments in the field. While at the conference, I attended a range of sessions where such topics as building digital skills, monetizing online audiences, the power of storytelling, and decolonizing …
Here at Moxee Marketing, I work as a Digital Marketing Consultant primarily with European travel and lifestyle brands to increase awareness, website traffic, and ultimately high-quality leads and sales. I am also a Content Creator with my travel blog Caribbean & Co. which aims to showcase the best of the Caribbean region. And two years …
#PullUpForTravel Campaign & Launch Of The Black Travel Alliance Read More »
Twelve years ago, I worked with my first travel and tourism digital marketing client. They were a publisher of two travel guides – one featuring activity holidays and the other weddings and honeymoons. The project involved heading up a complete rebrand and implementing a digital marketing strategy, including building out a new website so that …
Making The Economic Case For Increased Diversity And Inclusion In The Travel Industry Read More »
Two years ago, when I became the co-Founder, Board Member, and Research Committee Chair of the Black Travel Alliance, I welcomed the opportunity and took the lead in working with MMGY Global on The Black Traveler: Insights, Opportunities & Priorities market research study. I developed a love for market research during my four years as …
Storytelling is an age-old technique used to captivate and engage audiences for centuries. In marketing, storytelling can be a powerful tool for capturing the attention of potential customers and convincing them to take action. But what is storytelling in marketing, and why is it so effective? Simply put, storytelling in marketing involves using narrative techniques …
The Power of Storytelling in Marketing: How to Captivate and Convert Your Audience Read More »
Infographics are visual representations of information that use images, graphics, and text to convey a message or tell a story. They are a powerful tool for content marketing, as they can make complex or dry information more engaging and easier to understand and help increase the content’s reach and impact. Some benefits of using infographics …
The Do’s and Don’ts of Using Infographics in Content Marketing Read More »
Digital marketing has become an essential component of any business’s marketing strategy as more and more consumers turn to the internet to research and make purchasing decisions. Thus, it is crucial for businesses to have a strong online presence in order to reach their target audience and effectively promote their products or services. One option …
7 Reasons To Hire A Digital Marketing Consultant To Promote Your Business Read More »
