Ursula Petula Barzey

Case Study – Destination Cleveland

CLIENT: DESTINATION CLEVELANDServices:  Market Research Destination Cleveland is a “private non-profit convention and visitors bureau whose mission is to drive economic impact and stimulate community vitality for Cleveland through memorable leisure, convention, and business travel experiences.” And as Research Committee Chair for the Black Travel Alliance, I had the opportunity to lead our participation in …

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#PullUpForTravel Campaign & Launch Of The Black Travel Alliance

Here at Moxee Marketing, I work as a Digital Marketing Consultant primarily with European travel and lifestyle brands to increase awareness, website traffic, and ultimately high-quality leads and sales. I am also a Content Creator with my travel blog Caribbean & Co. which aims to showcase the best of the Caribbean region.  And two years …

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PullUpForTravel Campaign Report from the Black Travel Alliance

Making The Economic Case For Increased Diversity And Inclusion In The Travel Industry

Twelve years ago, I worked with my first travel and tourism digital marketing client. They were a publisher of two travel guides – one featuring activity holidays and the other weddings and honeymoons. The project involved heading up a complete rebrand and implementing a digital marketing strategy, including building out a new website so that …

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Diversity graphic via Pixabay.com.

Profiling The Black Traveler: Insights from Market Research Study Via MMGY Global & 3 Black Travel Organizations

Two years ago, when I became the co-Founder, Board Member, and Research Committee Chair of the Black Travel Alliance, I welcomed the opportunity and took the lead in working with MMGY Global on The Black Traveler: Insights, Opportunities & Priorities market research study. I developed a love for market research during my four years as …

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The Black Traveler Insights, Opportunities & Priorities.

How Businesses Should Handle Social Media Squatters

When it comes to promoting your business online, there is a lot to be said for including social media marketing into the mix of your digital marketing strategy. Especially since popular social media platforms like Facebook, Twitter, Instagram, Pinterest, TikTok, LinkedIn and so many more provide businesses with the perfect opportunity to engage and interact …

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