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Black woman holding diary with writing about the 4Ps of Marketing. Photo Credit: © Rawpixel via DepositPhotos.

What Are The 4Ps Of Marketing?

Marketing is a crucial aspect of any business, as it helps to create awareness and interest in a company’s products or services. The 4Ps of marketing is a commonly used model that outlines the key factors that can affect a product or brand’s success. These four elements are product, price, place, and promotion; they are

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Smart phone with TIK TOK log. Photo Credit: © Daniel.Constante via DepositPhotos.

TikTok for Business: How to Get Started and Make the Most of It

TikTok is a social media platform founded in 2016 and has exploded in popularity recently, particularly among younger audiences. Owned by ByteDance (a Chinese tech company), TikTok allows users to create and share short videos, often set to popular music, that can be entertaining, informative, or both. Despite concerns about ByteDance’s close ties to the

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