When it comes to promoting your business online, there is a lot to be said for including social media marketing into the mix of your digital marketing strategy. Especially since sites like Facebook, Twitter, Instagram, Pinterest, LinkedIn and so many more provide businesses with the perfect opportunity […]
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Once in place, many business owners make little to no change to their existing website. However, there are times when a change of website design can be of benefit. This is similar to your shop layout. Sometimes, moving things around encourages customers to look around as opposed […]
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If you have an Internet site to promote and provide information about your business, well done. Surprisingly, many businesses, even some looking for clients from abroad still resist and are relying on third party social media sites like Facebook for their web presence. This is a flawed […]
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A beautifully designed infographics is a great way to tell a story with lots of facts and figures and make it more interesting. Plus, with appropriate outreach, you can generate some links back to your site from other websites sharing the infograhic. Thus, would definitely recommend infographics […]
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A number of Caribbean islands are currently in election cycle. And it’s been surprising to see that despite the fact that a large percentage of the voters are online using social media, very few candidates are using this digital marketing channel to rally supporters and convert those […]
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One of the first projects I worked on when I launched Moxee Marketing was the campaign to promote the 50th anniversary of Montserrat’s Festival. That campaign lead me to reconnect with my Caribbean roots and a desire to work with brands from the region. From that, I […]
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When it comes to marketing a business, a blog can be a fantastic addition to your site. Too many people get caught up with the rumours, stories and tall-tales of blogging and let themselves be put off before they start. There are a number of myths surrounding […]
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If you have a blog for your business, congratulations, this is a pro-active and important way to promote your business. And to improve the effectiveness of your content, below are 5 Google tools that you should be using on a regular basis. 1. Fetch as Google If […]
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If you have decided that an email list is important for promoting your business, well done, because email marketing remains an excellent way to reach out to prospects and customers alike. However, it is important to use your email list properly and for many businesses, this means […]
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There is a temptation these days to obsess and put significant time and resources into social media marketing, but this should never be done at the expense of email marketing. Email marketing should always be a part of your digital marketing strategy to promote your business as […]
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