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The Content Marketing Matrix: What It Is and How to Use It Include
The content marketing landscape is constantly evolving, making it crucial for businesses to stay on top of their strategies in order to effectively reach and engage their target audience. One tool that can help businesses plan and organize their content is the Content Marketing Matrix. But what is a Content Marketing Matrix, and how can
How Often Should You Redesign Your Website?
A well-designed website is crucial for any business as it serves as the online face of your brand and provides information and resources to your customers. As such, it’s important to keep your website up-to-date and user-friendly. One way to do this is by redesigning your website. A website redesign can bring numerous benefits, including
Case Study – Optimisia
CLIENT: OPTIMISIA (formerly The Internet Shopper)Services: Competitor Research + Brand Development + Website Design & Development + Digital Marketing Strategy + Content Marketing + Social Media Management + Online/Digital Public Relations Optimisia was a publisher and distributor of travel-related guides including Optimisia Activity Holidays and Optimisia Weddings & Honeymoons. The company initially made contact with
How Businesses Can Use Constant Contact For Email Marketing
When it comes to contacting customers in a place where you are likely to see them take action, email marketing remains an extremely important tool for marketers. If you are looking to engage with clients in the most effective manner, it can be helpful to have an email marketing service to assist you. Many businesses
WordPress For Beginners: A Guide to the benefits of Building, Managing, and Promoting Your Website on WordPress
WordPress is a popular content management system (CMS) that allows users to easily create and manage websites. It is known for its user-friendly interface and wide range of features and tools, making it a popular choice for both beginners and experienced users. WordPress is available in two different versions: WordPress.com and WordPress.org. WordPress.com is a
Top 3 Email Marketing Services
Although there are many different ways in which you can promote your business, you shouldn’t always rush to the latest methods and technologies. While social media is a fantastic way to promote your business and engage with clients, using email to connect with customers remains a very important promotional tool. It is important to use