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The Content Marketing Matrix: What It Is and How to Use It Include

The content marketing landscape is constantly evolving, making it crucial for businesses to stay on top of their strategies in order to effectively reach and engage their target audience. One tool that can help businesses plan and organize their content is the Content Marketing Matrix. But what is a Content Marketing Matrix, and how can

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How Often Should You Redesign Your Website?

A well-designed website is crucial for any business as it serves as the online face of your brand and provides information and resources to your customers. As such, it’s important to keep your website up-to-date and user-friendly. One way to do this is by redesigning your website. A website redesign can bring numerous benefits, including

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Optmisia

Case Study – Optimisia

CLIENT: OPTIMISIA (formerly The Internet Shopper)Services: Competitor Research + Brand Development + Website Design & Development + Digital Marketing Strategy + Content Marketing + Social Media Management + Online/Digital Public Relations Optimisia was a publisher and distributor of travel-related guides including Optimisia Activity Holidays and Optimisia Weddings & Honeymoons. The company initially made contact with

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How Businesses Can Use Constant Contact For Email Marketing

When it comes to contacting customers in a place where you are likely to see them take action, email marketing remains an extremely important tool for marketers. If you are looking to engage with clients in the most effective manner, it can be helpful to have an email marketing service to assist you. Many businesses

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Top 3 Email Marketing Services

Although there are many different ways in which you can promote your business, you shouldn’t always rush to the latest methods and technologies. While social media is a fantastic way to promote your business and engage with clients, using email to connect with customers remains a very important promotional tool. It is important to use

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