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10 Key Steps For Businesses Managing A Public Relations Crisis
In business, as it is in life, we learn more about ourselves in times of crisis than we do through calm and successful periods. Unfortunately for a business, a time of crisis is not the best time to be taking stock; it is a time for action and strong response. If you are fortunate, you
Online Reputation Management: 7 Tips and Techniques for Maximizing Your Business’s Online Presence
The online reputation of your business is crucial to its success. Thus, it is important to be proactive in managing and protecting it from negative feedback. In this post, we’ll provide seven practical tips for protecting your online reputation and maintaining a positive presence online. These tips are suitable for small businesses and larger companies alike
The Do’s and Don’ts of Writing for Different Platforms
When it comes to promoting your business, the words you use can greatly impact your overall success. Whether you handle your writing in-house or hire a professional, it’s important to understand the different styles of writing needed for various platforms. In this post, we’ll look at three main types of writing: website and blog, email
Google Analytics 101: Setting Up and Unlocking the Power of Data to Improve Your Online Presence
One of the most powerful tools for businesses to track the effectiveness of their website and marketing efforts is Google Analytics. With its comprehensive tracking capabilities, Google Analytics allows businesses to understand their website traffic, demographics, and engagement to make informed decisions about their online strategy. In this blog post, we will delve into the
PPC 101: An Introduction to Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. It is a way for businesses to reach potential customers who are searching for specific products or services online. PPC advertising can be an effective way to drive targeted traffic to your
Top KPIs To Measure The Effectiveness Of Your Blog Content
As a business owner, it’s important to have a clear understanding of how your marketing efforts are performing. When it comes to digital marketing, one of the most effective ways to gauge the success or failure of your campaigns is to track and analyze key performance indicators (KPIs). In this blog post, we’ll be exploring