One of the first projects I worked on when I launched Moxee Marketing was the campaign to promote the 50th anniversary of Montserrat’s Festival. That campaign led me to reconnect with my Caribbean roots and a desire to work with brands from the region. From that, I had the idea to launch a website promoting the best from the region. The idea lay dormant for a number of years, but finally, at the beginning of this year, I started working on the project. Below is the press release for the new site – Caribbean & Co.
The new digital platform named Caribbean & Co. is the brainchild of digital marketing and content marketing consultant Ursula Petula Barzey of Moxee Marketing (based in the United Kingdom) who saw the need for a space where established and up-and-coming Caribbean brands from 15 lifestyle sectors can promote their products and services and gain exposure in the multi-billion dollar luxury market.
“On average there are more than one million monthly searches on Google for information related to the Caribbean region. Travel searches lead, but an increasing percentage are looking for information about other Caribbean lifestyle sectors such as art & design, health & beauty, food & drinks, music, fashion, property & investment, and sports,” revealed Barzey. “Caribbean & Co. is a digital space where brands can engage with customers who are looking for authentic Caribbean luxury goods and experiences.”
According to Barzey’s research, more than 37 million people have used Facebook to express an interest or like Pages (brands) related to the Caribbean. This shouldn’t be a surprise as 25 million people visited the Caribbean region in 2013 and fuelled by the accommodation sector spent US$28 billion dollars.*
Barzey’s motivation and inspiration to launch the site came about after working on the marketing campaign to promote the 50th anniversary of Montserrat’s Annual Festival and her belief that many of the region’s finest offerings are underexposed and unable to engage with a highly defined group of consumers who are interested in the Caribbean and for whom exceptional quality matters.
“I wanted to create a virtual space that expresses what I feel the Caribbean does better than everyone else: an awe-inspiring color palette, invigorating sporting events, and celebrations, luxury, and tranquillity when you need it most.”
Barzey goes on to reveal that “Caribbean & Co. offers a comprehensive suite of digital content marketing opportunities to Caribbean brands – the lead product being the ONLINE PROFILE with premium and elite packages enabling clients to showcase their products and services using descriptive language, engaging images, videos, news articles, reviews and offers – all of which we are confident will lead to exposure, more traffic to their websites, leads and sales.”
Brands can also take advantage of the FREE online profile option and the press release distribution service to more than 1800 media contacts across the globe that covers the Caribbean region.
Ursula Petula Barzey is a Digital Marketing Consultant and Founder of Moxee Marketing, a London based digital marketing agency.