CLIENT: CARIBBEAN & CO.
Services: Competitor Research + Brand Development + Website Development + Digital Marketing Strategy + Content Marketing + Search Engine Optimisation + Email Marketing + Social Media Management + Pay Per Click (PPC) via Facebook
Caribbean & Co. is a digital platform and blog launched by Moxee Marketing founder Ursula Petula Barzey to promote Caribbean travel and luxury lifestyle. She was inspired to start the website after working on the campaign to promote the 50th Montserrat Festival. Not only does the Caribbean & Co. showcase the best of the region, but it has been an excellent way to test and fine tune digital and content marketing techniques and strategies for a B2C website.
Since launching Caribbean & Co. in June 2014, the site has had phomenial growth with a limited marketing budget. Specifically:
* 22,000 monthly unique visitors
* 11,600+ Facebook fans with monthly reach for posts at 100,000+
* 4,400+ Twitter followers
* 1,200+ Pinterest followers
* 1,100+ Instagram followers
* 2,000+ email subscribers