Case Studies

Case Study – Destination Cleveland

CLIENT: DESTINATION CLEVELANDServices:  Market Research Destination Cleveland is a “private non-profit convention and visitors bureau whose mission is to drive economic impact and stimulate community vitality for Cleveland through memorable leisure, convention, and business travel experiences.” And as Research Committee Chair for the Black Travel Alliance, I had the opportunity to lead our participation in …

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Case Study – Guide London

CLIENT: GUIDE LONDON Services: Digital Marketing Strategy + Website Optimisation + Search Engine Optimisation + Content Marketing + Email Marketing + Social Media Management + Pay Per Click (PPC) via Facebook Guide London represents the membership of the Association of Professional Tourist Guides. Specifically, 500+ qualified and knowledgeable London Blue Badge Tourist Guides offering tours of …

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Guide London

Case Study – British Guild of Travel Writers

CLIENT: BRITISH GUILD OF TRAVEL WRITERS Service: Social Media Training – Facebook The British Guild of Travel Writers is an association with over 200 of Britain’s top professional travel journalists, guidebook writers, photographers, broadcasters and travel editors. As more travel writers are not just creating content for other publications but have their own websites and …

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British Guild of Travel Writers

Case Study – Caribbean & Co.

CLIENT: CARIBBEAN & CO.Services: Competitor Research + Brand Development + Website Development + Digital Marketing Strategy + Content Marketing + Search Engine Optimisation + Email Marketing + Social Media Management + Pay Per Click (PPC) via Facebook Caribbean & Co. is a digital platform and blog launched by Moxee Marketing founder Ursula Petula Barzey to …

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Case Study – Montserrat Festival

CLIENT: MONTSERRAT FESTIVAL Services: Online/Digital Public Relations + Social Media Management – Facebook Montserrat, the Emerald Isle of the Caribbean, was celebrating its 50th festival in December 2012. While it was a milestone year for the annual cultural festival, the marketing budget was still limited. Moxee Marketing was engaged by the Marketing Officer for the …

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Montserrat Festival

Case Study – Optimisia

CLIENT: OPTIMISIA (formerly The Internet Shopper)Services: Competitor Research + Brand Development + Website Design & Development + Digital Marketing Strategy + Content Marketing + Social Media Management + Online/Digital Public Relations Optimisia was a publisher and distributor of travel-related guides including Optimisia Activity Holidays and Optimisia Weddings & Honeymoons. The company initially made contact with …

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Optmisia