Digital Marketing

How Businesses Should Handle Social Media Squatters

When it comes to promoting your business online, there is a lot to be said for including social media marketing into the mix of your digital marketing strategy. Especially since sites like Facebook, Twitter, Instagram, Pinterest, LinkedIn and so many more provide businesses with the perfect opportunity to engage and interact with customers and prospects …

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7 Reasons To Redesign The Existing Website For Your Business

Once in place, many business owners make little to no change to their existing website. However, there are times when a change of website design can be of benefit. This is similar to your shop layout. Sometimes, moving things around encourages customers to look around as opposed to just going for the things that they …

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Getting A New Website For Your Business: Consider A Responsive Design

If you have an Internet site to promote and provide information about your business, well done. Surprisingly, many businesses, even some looking for clients from abroad still resist and are relying on third party social media sites like Facebook for their web presence. This is a flawed strategy as while these sites with their vaste …

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Using Infographics for Content Marketing

A beautifully designed infographics is a great way to tell a story with lots of facts and figures and make it more interesting. Plus, with appropriate outreach, you can generate some links back to your site from other websites sharing the infograhic. Thus, would definitely recommend infographics be part of a company’s content marketing strategy. …

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Infographics

Why Email Segmentation Should Matter To Your Businesses

If you have decided that an email list is important for promoting your business, well done, because email marketing remains an excellent way to reach out to prospects and customers alike. However, it is important to use your email list properly and for many businesses, this means that there is a need to segment their …

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Setting The Right Tone With Subscribers To Your Business Email List

There is a temptation these days to obsess and put significant time and resources into social media marketing, but this should never be done at the expense of email marketing. Email marketing should always be a part of your digital marketing strategy to promote your business as you can really elevate your brand as well …

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The Importance Of Imagery In Promoting Your Business

When promoting your business online, you need to balance the needs of search engines like Google with the needs of the people who will use your site. You will also need to balance providing relevant information with good visual hooks that will draw people in. Combining imagery with keyword rich text is the way to …

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