Marketing

The Five Stages of Travel: Your Guide to Crafting Compelling Content for Each Journey Phase

Travel holds the power to etch memories that endure a lifetime. It begins with a dream, whether it’s an eagerly anticipated vacation or a spontaneous weekend escape. The journey unfolds across five distinct stages of travel: 1) dreaming and inspiration, 2) researching and planning, 3) decision-making and booking, 4) experiencing and enjoying, and finally, 5) …

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Long boat and rocks on railay beach in Krabi, Thailand. Photo Credit: © Iakov via DepositPhotos.

Maximizing Your Reach: The Top Social Media Platforms and Messenger Apps for Marketing Your Business

Social media is an integral part of the digital marketing mix for businesses. With billions of users worldwide, social media platforms provide companies with an effective way to reach a large and engaged audience. Activity on social media platforms can drive brand awareness, sales, and customer satisfaction. This blog post outlines the top social media …

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Social Media platforms

The Content Development Process: 8 Steps to Create Engaging, High-Quality Content

Creating high-quality content is an essential part of any successful digital marketing plan. But with so many different digital marketing channels and social media platforms to consider, it can be overwhelming to know where to start. That’s why it is important to invest the time to create a content development process. A content development process …

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Marketing teamwork business rising arrow concept tree. Photo Credit: © YAYImages via DepositPhotos.

The Art of Influence: How to Use Color Psychology in Branding and Marketing to Connect with Your Customers and Drive Sales

A company’s brand is its unique identity that sets it apart from its competitors. It is the sum of a company’s reputation, product quality, customer service, and other factors that contribute to the overall perception of the company in the minds of its customers and stakeholders. One of the key elements of developing a successful …

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Color Wheel, Photo Credit: © sazori via DepositPhotos.

TikTok for Business: How to Get Started and Make the Most of It

TikTok is a social media platform founded in 2016 and has exploded in popularity recently, particularly among younger audiences. Owned by ByteDance (a Chinese tech company), TikTok allows users to create and share short videos, often set to popular music, that can be entertaining, informative, or both. Despite concerns about ByteDance’s close ties to the …

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Smart phone with TIK TOK log. Photo Credit: © Daniel.Constante via DepositPhotos.

Case Study – Destination Cleveland

CLIENT: DESTINATION CLEVELANDServices:  Market Research Destination Cleveland is a “private non-profit convention and visitors bureau whose mission is to drive economic impact and stimulate community vitality for Cleveland through memorable leisure, convention, and business travel experiences.” And as Research Committee Chair for the Black Travel Alliance, I had the opportunity to lead our participation in …

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Profiling The Black Traveler: Insights from Market Research Study Via MMGY Global & 3 Black Travel Organizations

Two years ago, when I became the co-Founder, Board Member, and Research Committee Chair of the Black Travel Alliance, I welcomed the opportunity and took the lead in working with MMGY Global on The Black Traveler: Insights, Opportunities & Priorities market research study. I developed a love for market research during my four years as …

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The Black Traveler Insights, Opportunities & Priorities.

The Power of Storytelling in Marketing: How to Captivate and Convert Your Audience

Storytelling is an age-old technique used to captivate and engage audiences for centuries. In marketing, storytelling can be a powerful tool for capturing the attention of potential customers and convincing them to take action. But what is storytelling in marketing, and why is it so effective? Simply put, storytelling in marketing involves using narrative techniques …

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How Businesses Should Handle Social Media Squatters

When it comes to promoting your business online, there is a lot to be said for including social media marketing into the mix of your digital marketing strategy. Especially since popular social media platforms like Facebook, Twitter, Instagram, Pinterest, TikTok, LinkedIn, and so many more provide businesses with the perfect opportunity to engage and interact …

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Logos of social media platforms, including Facebook, Instagram, YouTube, Twitter, WhatsApp, etc. Photo Credit: © Boarding2Now via DepositPhotos.