Marketing

Case Study – Destination Cleveland

CLIENT: DESTINATION CLEVELANDServices:  Market Research Destination Cleveland is a “private non-profit convention and visitors bureau whose mission is to drive economic impact and stimulate community vitality for Cleveland through memorable leisure, convention, and business travel experiences.” And as Research Committee Chair for the Black Travel Alliance, I had the opportunity to lead our participation in …

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Profiling The Black Traveler: Insights from Market Research Study Via MMGY Global & 3 Black Travel Organizations

Two years ago, when I became the co-Founder, Board Member, and Research Committee Chair of the Black Travel Alliance, I welcomed the opportunity and took the lead in working with MMGY Global on The Black Traveler: Insights, Opportunities & Priorities market research study. I developed a love for market research during my four years as …

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The Black Traveler Insights, Opportunities & Priorities.

How Businesses Should Handle Social Media Squatters

When it comes to promoting your business online, there is a lot to be said for including social media marketing into the mix of your digital marketing strategy. Especially since popular social media platforms like Facebook, Twitter, Instagram, Pinterest, TikTok, LinkedIn and so many more provide businesses with the perfect opportunity to engage and interact …

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7 Reasons To Redesign The Existing Website For Your Business

Once in place, many business owners make little to no change to their existing website. However, there are times when a change of website design can be of benefit. This is similar to your shop layout. Sometimes, moving things around encourages customers to look around as opposed to just going for the things that they …

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Getting A New Website For Your Business: Consider A Responsive Design

If you have an Internet site to promote and provide information about your business, well done. Surprisingly, many businesses, even some looking for clients from abroad still resist and are relying on third party social media sites like Facebook for their web presence. This is a flawed strategy as while these sites with their vaste …

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Using Infographics for Content Marketing

A beautifully designed infographics is a great way to tell a story with lots of facts and figures and make it more interesting. Plus, with appropriate outreach, you can generate some links back to your site from other websites sharing the infograhic. Thus, would definitely recommend infographics be part of a company’s content marketing strategy. …

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Infographics

Why Email Segmentation Should Matter To Your Businesses

If you have decided that an email list is important for promoting your business, well done, because email marketing remains an excellent way to reach out to prospects and customers alike. However, it is important to use your email list properly and for many businesses, this means that there is a need to segment their …

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