When developing a marketing strategy for your business, it is important to keep in mind the 4Ps. These are: • Product: a combination of physical product and service provided to target customers • Price: the amount of money customers must pay to obtain the product or service • Place: activities for getting the product or …
In reviewing a prospective clients Internet site, I couldn’t help but think that the colours and logo chosen to represent their brand just didn’t match up. And so I wondered if proper consideration had been given to their target audience. Granted colour isn’t everything, but it does matter as colour has a significant impact on …
While walking around World Travel Market earlier this month, I started to take note of the tourism slogans used by each country. Why? Well while most were short and really aiming to be memorable, most didn’t really make me think more favourable about visiting that country for my next holiday. In fact, I was totally …