Branding & Marketing Strategy

The Art of Influence: How to Use Color Psychology in Branding and Marketing to Connect with Your Customers and Drive Sales

A company’s brand is its unique identity that sets it apart from its competitors. It is the sum of a company’s reputation, product quality, customer service, and other factors that contribute to the overall perception of the company in the minds of its customers and stakeholders. One of the key elements of developing a successful …

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Color Wheel, Photo Credit: © sazori via DepositPhotos.

The Good, the Bad, and the Ugly: A Review of Tourism Slogans from Around the World

Tourism slogans are short, memorable phrases that promote destinations and attract visitors. They are an important marketing tool for destinations, as they help to establish brand identity and differentiate a location from its competitors. A great tourism slogan should capture the essence of a destination and inspire travelers to visit and experience all that it …

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I love New York logo. Photo Credit: © © 2022 New York Department of Economic Development.