Content Marketing

How Businesses Can Boost Sales Without Always Offering A Discount

When businesses experience a drop in sales or are suffering a sluggish period, it is inevitable that many will attempt to lift themselves out of their slump by discounting their prices. Sometimes there are legitimate reasons for dropping prices, such as clearing stock before it becomes out of date or out of fashion. However, all …

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Add value to avoid discounting

Developing A Content Marketing Plan For Your Business

When developing a content marketing plan for your business, it is important to remember that content can be delivered in many different ways. The default position for most businesses is web content with articles and blog pages but you are not limited to these options. It can be helpful to think about your users and …

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