Search Engine Optimisation (SEO)

What Google’s Hummingbird Means For Your SEO Strategy

Is there anything more frightening for an Internet marketer or an online business than the phrase “changes to Google”? When Google changes its algorithms, there is a fear that all of your hard work will be undone and that your business will sink down the rankings. This can be soul destroying for many businesses and …

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Setting Up and Managing Your Google Analytics Account

Google Analytics is a fantastic tool for helping you “measure your advertising return on investment as well as tracking your Flash, video, and social networking sites and applications.” Thus, as you develop your website and run online marketing campaigns, you can use it to: • Set goals specific to each campaign • Track the activity …

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How Businesses Can Boost Traffic To Their Website

If your business had an unlimited budget, getting traffic to your site would be no problem at all. But in the current economic climate, think its safe to say that very few if any businesses have an unlimited budget. Heck, the reality is that most probably have minimal budget to entice people to their site. …

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Boost Website Traffic

How Businesses Can Better Convert Their Website Traffic Into Sales

Creating engaging content to promote your business is important, but it’s by no means the ultimate step to securing leads and sales. Just as important, if not more so, is making sure that once prospects gets to your site, they can easily navigate and there are clear call to actions with a view to converting …

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