Travel holds the power to etch memories that endure a lifetime. It begins with a dream, whether it’s an eagerly anticipated vacation or a spontaneous weekend escape. The journey unfolds across five distinct stages of travel: 1) dreaming and inspiration, 2) researching and planning, 3) decision-making and booking, 4) experiencing and enjoying, and finally, 5) …
At the height of the COVID-19 pandemic, when most were stuck at home due to travel restrictions, there was a surge in virtual tourism. Heck, I helped one of my clients launch daily live-stream broadcasts via several social media channels (Facebook, YouTube, and Twitter) to stay connected with existing clients and fans. The success of …
Earlier this year, I attended the Museums + Heritage Show, which brings together museum professionals from around the world to discuss the latest trends and developments in the field. While at the conference, I attended a range of sessions where such topics as building digital skills, monetizing online audiences, the power of storytelling, and decolonizing …
CLIENT: DESTINATION CLEVELANDServices: Market Research Destination Cleveland is a “private non-profit convention and visitors bureau whose mission is to drive economic impact and stimulate community vitality for Cleveland through memorable leisure, convention, and business travel experiences.” And as Research Committee Chair for the Black Travel Alliance, I had the opportunity to lead our participation in …
Here at Moxee Marketing, I work as a Digital Marketing Consultant primarily with European travel and lifestyle brands to increase awareness, website traffic, and ultimately high-quality leads and sales. I am also a Content Creator with my travel blog Caribbean & Co. which aims to showcase the best of the Caribbean region. And two years …
#PullUpForTravel Campaign & Launch Of The Black Travel Alliance Read More »
Twelve years ago, I worked with my first travel and tourism digital marketing client. They were a publisher of two travel guides – one featuring activity holidays and the other weddings and honeymoons. The project involved heading up a complete rebrand and implementing a digital marketing strategy, including building out a new website so that …
Making The Economic Case For Increased Diversity And Inclusion In The Travel Industry Read More »
Two years ago, when I became the co-Founder, Board Member, and Research Committee Chair of the Black Travel Alliance, I welcomed the opportunity and took the lead in working with MMGY Global on The Black Traveler: Insights, Opportunities & Priorities market research study. I developed a love for market research during my four years as …
CLIENT: GUIDE LONDON Services: Digital Marketing Strategy + Website Optimisation + Search Engine Optimisation + Content Marketing + Email Marketing + Social Media Management + Pay Per Click (PPC) via Facebook Guide London represents the membership of the Association of Professional Tourist Guides. Specifically, 500+ qualified and knowledgeable London Blue Badge Tourist Guides offering tours of …
CLIENT: BRITISH GUILD OF TRAVEL WRITERS Service: Social Media Training – Facebook The British Guild of Travel Writers is an association with over 200 of Britain’s top professional travel journalists, guidebook writers, photographers, broadcasters and travel editors. As more travel writers are not just creating content for other publications but have their own websites and …
CLIENT: CARIBBEAN & CO.Services: Competitor Research + Brand Development + Website Development + Digital Marketing Strategy + Content Marketing + Search Engine Optimisation + Email Marketing + Social Media Management + Pay Per Click (PPC) via Facebook Caribbean & Co. is a digital platform and blog launched by Moxee Marketing founder Ursula Petula Barzey to …
