Diversity & Inclusion

The Power of Marketing in Decolonizing Museums: Promoting Inclusivity and Diversity in Cultural Institutions

Earlier this year, I attended the Museums + Heritage Show, which brings together museum professionals from around the world to discuss the latest trends and developments in the field. While at the conference, I attended a range of sessions where such topics as building digital skills, monetizing online audiences, the power of storytelling, and decolonizing …

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Case Study – Destination Cleveland

CLIENT: DESTINATION CLEVELANDServices:  Market Research Destination Cleveland is a “private non-profit convention and visitors bureau whose mission is to drive economic impact and stimulate community vitality for Cleveland through memorable leisure, convention, and business travel experiences.” And as Research Committee Chair for the Black Travel Alliance, I had the opportunity to lead our participation in …

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#PullUpForTravel Campaign & Launch Of The Black Travel Alliance

Here at Moxee Marketing, I work as a Digital Marketing Consultant primarily with European travel and lifestyle brands to increase awareness, website traffic, and ultimately high-quality leads and sales. I am also a Content Creator with my travel blog Caribbean & Co. which aims to showcase the best of the Caribbean region.  And two years …

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PullUpForTravel Campaign Report from the Black Travel Alliance

Making The Economic Case For Increased Diversity And Inclusion In The Travel Industry

Twelve years ago, I worked with my first travel and tourism digital marketing client. They were a publisher of two travel guides – one featuring activity holidays and the other weddings and honeymoons. The project involved heading up a complete rebrand and implementing a digital marketing strategy, including building out a new website so that …

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Diversity graphic via Pixabay.com.

Profiling The Black Traveler: Insights from Market Research Study Via MMGY Global & 3 Black Travel Organizations

Two years ago, when I became the co-Founder, Board Member, and Research Committee Chair of the Black Travel Alliance, I welcomed the opportunity and took the lead in working with MMGY Global on The Black Traveler: Insights, Opportunities & Priorities market research study. I developed a love for market research during my four years as …

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The Black Traveler Insights, Opportunities & Priorities.

Why Caribbean Based Businesses Should Market To The Caribbean Diaspora

Caribbean Businesses looking to attract customers from across the globe should focus some attention on the Caribbean Diaspora market. Mainly as these are people who share a common heritage and have strong connections to the region and perhaps even the products/services on offer and so it will be somewhat easier to position with this group …

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Forward Home: The Power of the Caribbean Diaspora poster.