Below is a Content Marketing infographics grid distributed by Eloqua. The infographic provides insight on what types of content you can best use, based on your business objectives and your audience needs. It also indicates the key performance indicators for the different stages of the buying process.
Use the above as a guide but and know that depending on your sector, the type of content could shift and even be in more than one location.
Ursula Petula Barzey is a Digital Marketing Consultant and Founder of Moxee Marketing, a London based digital marketing agency.