Below is a Content Marketing infographic grid distributed by Eloqua. Linked to the buying process, the infographic provides insight into what types of content you can best use based on your business objectives and your audience’s needs. It also indicates the key performance indicators for the different stages of the buying process.
Use the above as a guide but know that depending on your sector, the type of content could shift and even be in more than one location.
Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.