When it comes to contacting customers in a place where you are likely to see them take action, email marketing remains an extremely important tool for marketers. If you are looking to engage with clients in the most effective manner, it can be helpful to have an email marketing service to assist you. Many businesses are utilising email marketing services to engage with clients and the Constant Contact system is a very popular choice amongst local businesses.
One of the reasons that this service is so popular is the fact that it offers so many ways to use it. In addition to email marketing, Constant Contact can be used for:
• Social media networking and marketing
• Marketing events and promotions
• Carrying out surveys
• Providing product support
• Offering a personalised coaching service
Constant Contact provides a reliable and affordable one-to-many service, which enables businesses to engage effectively with their client base. Different consumers or clients can be sectioned into different demographic groups, allowing focused and targeted content to be delivered to the people who need it most. This style of email service has enabled clients to uncover new customers, encourage repeat business and add to the level of referrals they receive.
There are a number of features that ensure Constant Contact is ideal for businesses. The system is perfectly suitable for small to medium sized enterprises. The initial email service providers focused on large firms but as the technology has progressed and developed, there has been a greater focus placed on smaller firms. The range of event promotional tools, social media campaigns and online survey options enables clients to promote their complete range of services to clients effectively.
Businesses need to be able to measure campaign success or failure
One of the most important aspects of any campaign is being able to measure success. This is where the analytical tools and services offered by Constant Contact are of great benefit. This tool enables businesses to count and analyse the number of replies an email receives, the number of times it has been forwarded, references or shares on social media sites and it is possible to check the click through rate of an individual email. The range of reporting metrics and the statistics of social media use enables businesses to evaluate the merit and value of every email and promotional campaign.
It has never been easier to encourage social sharing of emails and email content through the engagement tools provided by Constant Contact. The service offers social share and forward buttons which will ensure that your message is delivered to a wider audience than you first thought. This can be of considerable benefit to businesses who are looking to reap the rewards of clients and customers who have a wide social circle of friends or associates.
While email services sound of considerable benefit to most clients, some businesses will be concerned that they lack the technical skills or know-how to make the most of what is on offer. This is not the case with Constant Contac. The range of templates on offer ensures that every business can send out professional and stylish emails to all of their clients. As long as you are comfortable with using a mouse and “dragging and dropping”, you will find that you can create a professional looking email that clients will respond to in a positive manner.
One of the most important aspects with an email service is building a list. So many business experts will inform their clients that “the money is in the list”. Being able to develop a list of clients who you can message regularly is a fantastic way for all businesses to develop a reliable consumer base. In addition to being able to populate a mailing list through Facebook, Twitter or LinkedIn, Constant Contact provides the opportunity to create QR codes, to engage clients via an app and to get new contact details through a text service.
Ursula Petula Barzey is a Digital Marketing Consultant and Founder of Moxee Marketing, a London based digital marketing agency.