Having a website is extremely important for any business, but once you build your website, you can’t just leave as is and not add new content. Particularly as the more successful websites are those that are constantly evolving and offer reasons for customers and prospects to come back to a site. Thus there is a need for businesses to constantly engage with their customers and this is why a website needs to be updated on a very regular basis. There is also the fact that Google search results and the Google algorithms appear to reward sites that are regularly updated.
Plus if you want to be found online, you need to rank highly in search engines. If you want to rank highly on search engines, you need to provide a website that is regularly updated. This means that you need to be able to update your site quite easily and as such it’s important to carefully select the Content Management System that will be the backbone of your website.
Consider WordPress for your Content Management System
The Content Management System selected for your business should align with key goals and offer flexibility to achieve. One to consider is WordPress which is quite popular with companies of varying sites. Its popularity is due to that fact that:
• It is free
• It is easy to use
• There is a lot of help and support available
• It can be customised
• New features can be added thanks to plug-ins
• It is Google and search engine friendly
• It is stable and secure
All of these reasons come together to ensure that WordPress is the one of the most viable Content Management Systems for your business. There are lots of tutorials and guides showing you how to set up WordPress but if you have no experience or computer skills, don’t worry. A digital marketing expert can help you select the right WordPress Theme that meets the needs for your company. This can then be set up by a WordPress expert in a matter of minutes. Outsourcing the installation of WordPress to a professional makes sense and it offers great value for money. Knowing that your site has been set up properly and is configured to your taste and style will be of great benefit to any business.
You can outsource parts of the WordPress process
A professional will also show you how easy it is to maintain and update your site. Again, if you lack experience, confidence or even the time to update and maintain your site, this can be outsourced. However, no one knows your business like you do, and you will find that once you use WordPress, it is very intuitive. Updating your WordPress pages is no more difficult than maintaining a blog. This should provide you with the opportunity to inform your customers of the latest news, promotions and deals on offer at your premises. Any business that is looking to reach out to new customers online needs to have a website, and having a WordPress site is a sensible and viable option.
Before you start to create your site in WordPress (or outsource it), it is best to have a good idea of what you are looking for. Look at other sites for inspiration and think about what your business offers and needs. The WordPress theme and functionality of your website is crucial as if you want to keep customers satisfied and coming back for more, you need to make sure you can provide for their needs. This is where detailing what your business requires in a website and then providing your list to a WordPress expert will help to get you up to speed in no time at all.
Whether you intend to sell to local people in the city or target a global audience, the right website can make a massive difference. This is where the use of WordPress provides you with the simplest yet most effective sway to create a site.
Ursula Petula Barzey is a Digital Marketing Consultant and Founder of Moxee Marketing, a London based digital marketing agency.