In the current economic climate, every business should have an online presence. As not only is it possible for a company to engage with clients and carry out promotional activities via their website, but they can then further promote via other digital channels (e.g. social media, email, etc.) driving activity back to the website. Thus, even if a business isn’t looking to directly sell their products and services online, they should have a website providing invaluable information to potential customers and capturing data for remarketing purposes.
Overall, there are a multitude of reasons why every business should have an online presence and they are applicable for the majority of sectors all around the world. Some of the major reasons why a business should have a website include:
•An online store is always open for business
•A website can provide in-depth information for both prospects and customers’
•A website allows a company to showcase the best aspects of their business
•You can position yourself in a certain market or to a particular style of customer
•You can offer special deals and promotions
•It will create a stronger impression of your business
All of these are important factors for any business to consider but a business has a number of reasons why they should have a website. One of the most important factors about having a website is that different pages can be used to target certain people or certain demographics. Many businesses have two main customers that they try to reach out to, which are:
•Customers from abroad
Thus if you rely solely on offline promotional activities (e.g. print advertising, etc.), you will find it difficult (and also quite expensive) to reach out to potential clients, not just in your own city but elsewhere in the globe. Furthermore, the Internet has helped to make the world a much smaller place and people are interested in researching what is available in other markets. So for example, someone is planning a trip to another city or country will be keen to find out what is on offer at their preferred holiday destination. Thus a hotel, tour operator or even restaurant can greatly improve the custom they receive if they have web pages aimed at enticing holidaymakers to come to their premises. Whether this is through a special promotion or by offering the great service and benefits on offer, making people look forward to what they receive at your premises is a great way to make sure people come and visit you.
Guests will plan their holiday in great detail
People like to plan and look forward to a holiday. This means if they see a shop or restaurant with an exciting offer or great range of products or services, they will pencil it into their itinerary before they even leave home.
However, businesses know that they need to rely on a good source of local customers as well. Businesses all around the world use their websites to appeal to local customers. The internet has made life a lot easier for consumers and they will research what their local options are online before going out to see what is on offer. Good use of keywords and providing pages aimed directly at local consumers will ensure that a business delivers what local people are looking for.
Websites are flexible and can be aimed at different consumers
Some companies go so far as to set up different websites, but that may not be entirely necessary. The flexibility of a website means that a site can target multiple audiences, even though they are very separate demographics for a business to consider.
A good quality website doesn’t have to take a lot of time or a lot of money to create, but the benefits can be huge. In the current business climate, a business needs to be online. Having a website and online presence provides firms with the opportunity to target the exact customers they are looking for, while offering something for everyone who has an interest in what the business provides. Businesses that want to do business should set up a website for all of their intended customers.
Ursula Petula Barzey is a Digital Marketing Consultant and Founder of Moxee Marketing, a London based digital marketing agency.