SEO 101: The Basics Of Search Engine Optimisation

If your business is online, you are well on your way to pleasing your customers and providing them with exactly what they are looking for. However, to make sure that you are found by as many potential customers as possible, you need to make sure that you can be found on search engines. The best way to do this is via search engine optimisation (SEO). If you haven’t heard about SEO, don’t worry, it isn’t too difficult to get your head around. However, it is vitally important that you properly implement SEO practices on your site.

If you would feel more comfortable in hiring an SEO expert to take care of your site, there are plenty of professionals offering their services. However, if you are keen to boost your business in a cost effective manner, you may find that you can implement a number of SEO features yourself.

SEO helps you to be found by potential customers
SEO is all about creating and maintaining your website in a manner that means it ranks highly on search engines like Google. This will help to increase the traffic that comes to your site. There are many different components of SEO, including the content on your site and the way that other sites link to your site. It can be helpful to ensure your site is set up in a way that search engines understand. However, in the current climate with the Google changes, you need to make sure that you don’t just focus on the search engines. Your content also has to be of benefit and interest to readers. Good SEO in the current climate focuses on the human aspect as well as the search engine element.

While modern search engines are very smart, they still need assistance in determining which site is what people are looking for. This is where you can provide search engines, and ultimately your customers, with a helping hand to find your business and site.

There is a lot of SEO assistance and advice available online so if you do need support or guidance, there is no shortage of options. However, if you are keen to ensure that you are setting up your site in the right manner, it can be helpful to hire a professional to ensure your site map is implemented properly. These are steps that can be implemented quickly by a professional but will provide long term advantages. If you have the time to hone your SEO skills, you can do everything yourself but sometimes it is more sensible to outsource your SEO needs.

There are plenty of ways to improve your SEO
The following tactics are very sensible ways to boost your SEO in a safe way amidst all of the Google updates and changes.

• Provide great quality content that people want to read that is relevant to your business
• Cater for mobile users
• Don’t spam or “black-hat”, especially with links
• Create a proper site-map
• Use a diversity of anchor text options
• Publish content on various sites and in different media
• Engage with people on social media

It may be that you are more comfortable with some of these elements than others. Creating a proper website structure is perhaps something that is best left to the professionals. You may also be concerned about the technical nature of posting on different sites and on different media.

This is not as scary or as difficult as it is made out to be. You can create video content on YouTube, post on social media sites like Twitter and Facebook. You also want to place content onto blogs related to your business or on business sites and in business publications. Creating as many relevant links to your website from respected sites and related locations will have a positive impact on how search engines view your site.

So if you’re not already optimising your website, get started today as it can make a tremendous difference. And if it all sounds a bit overwhelming, contact Moxee Marketing for assistance with developing SEO strategy and implementing plan of action.

4 thoughts on “SEO 101: The Basics Of Search Engine Optimisation”

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  3. Pingback: 7 ways businesses can protect their online brand reputation « Moxee Marketing Moxee Marketing

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