When it comes to the most popular and coolest social media sites, people instinctively think of Facebook and Twitter. These are the sites where people hang out and engage with people. This means that businesses should be working hard to create a presence on these social media sites. However, there is another social media site that may have passed you by, but it is a site that you should have a public presence on.
Google+ is the social media site that you need to be on, and there are plenty of reasons to make this your next focus when it comes to building a social media presence. If you are keen to ensure that you develop a strong social media presence for your business, Google+ is the place to be. These are some of the reasons why you should be looking to work with Google:
• Be found when people search
• Obtain Google Authorship status
• Develop a right hand status on Google
• Sign in with Google+
• Benefit from Google Ripples
When people hear the word Google, they think search engine. Google provides a massive range of features and products for people, which Google+ is one, but the most important feature the site provides is its search engine. This is where businesses can live or die and it is important to make sure that you are found on Google. This makes having a Google+ presence very important.
As a Google+ user, if you can provide fresh, original and relevant content on a regular basis, you will find that you are pushed up the search engine rankings. The right keywords on your website and Google+ page will go a long way to helping Google understand what your business has to offer. This will help Google to feel more confident about promoting or recommending your business to their uses. Creating a strong link between your site and the Google+ account will bring long term benefits for businesses.
Building reputation and authority is crucial
In the online world, people are looking for reputation before they buy. This is where being considered as a media expert or an industry authority can boost your businesses chances of making a sale. Having a picture of you or an important member on your site, provides a personal touch for your Google+ account but it also provides potential customers with someone that they can rely on and trust.
If you use Google you will see that many authors are having their picture presented at the side of their search result. This is eye-catching and it makes the reader think that they are dealing with a respected industry person, which will provide them with more confidence when listening to what is said on the page. If you want to build your business name or reputation, developing a Google Authority is a great way to go about it.
Another way to ensure that your site grabs attention comes when Google applies additional information on the right hand side of the page. Google is increasingly offering users with local information, making it a natural draw for businesses. If your business has a Google+ account, Google will commonly post your latest feed on the main page of their search engine. If you are looking to attract people to a local store, this is likely to have a huge impact.
By signing in with your Google+ account, there are benefits on offer with regards to the information you receive. This means you can engage with clients better and have to deal with less information or spam that you are not interested in. Signing in allows you to receive more content that is tailored to your needs, saving time and ensuring you don’t miss out on important and relevant news.
Using Google Ripples is a great way to see the flow of information and to see who engages or shares your content. This can help with positioning content to certain individuals for the most effective, or it can provide you with relevant feedback on your comments or promotions. All businesses can benefit from feedback and this is what is on offer when using the Ripples element of Google+.
Ursula Petula Barzey is a Digital Marketing Consultant and Founder of Moxee Marketing, a London based digital marketing agency.