With so many social media sites and the ROI not an exact science, for a lot of businesses, the temptation might be to stay on the sidelines. But with over a billion active users on Facebook and 500 million on Twitter, the time for action if you haven’t taken the plunge is NOW. So why exactly should you use social media? Well below are the three main reasons for engaging via social media:
1. Get people talking about you: brand awareness/ engagement / public relations / advocacy
2. Shift Consumer Opinion: reposition your brand
3. Customer Service: respond to customer queries
One brand that has done this successfully is Old Spice. So have a look at the video below which summarized the campaign and subsequent results.
Now most businesses won’t have the budget to launch a social media campaign via a major sporting event, but there are definite lessons and tips to be taken from this campaign. So after you’ve viewed the video, think about what campaign you can potentially launch. Will you go it alone? Or will it involve one of your business partners? Whatever you decide, given consideration to the KPIs you will use to measure success and oh yeah, have fun with the project. Finally, remember the objective is to engage in a two way conversation with your prospects and customers not just do a massive information dump. So make sure the content you use is engaging and not screaming BUY ME, BUY ME!
Ursula Petula Barzey is a Digital Marketing Consultant and Founder of Moxee Marketing, a London based digital marketing agency.