If you are looking to sell a product or service, you should always be looking to make sure that your product or service can make life easier or better for people. There needs to be a benefit involved with your product that will inspire people to buy from you. If you are planning your promotional …
Putting Together An Online Press Kit to Promote Your Business Read More »
When it comes to developing a successful marketing plan for your business, you need to factor in public relations outreach. This can be done internally or with the aid of an external agency like Moxee Marketing. Either way, Journalists are desperate for newsworthy stories, and they want to do as little of the work as …
5 Tips For Businesses Pitching Direct To Journalists Read More »
In business, as it is in life, we learn more about ourselves in times of crisis than we do through calm and successful periods. Unfortunately for a business, a time of crisis is not the best time to be taking stock; it is a time for action and strong response. If you are fortunate, you …
10 Key Steps For Businesses Managing A Public Relations Crisis Read More »
The investment required to adequately market a business can be off-putting to many small to medium size business (SME) owners. They view the investment as a gamble at the best of times, as without a clear strategy, a lot of money and effort can be wasted with little to no positive return. This is why …
Press releases are a fantastic way to promote your business, but a press release has to contain a news element. This is where many businesses struggle to find the right news story for their press release. It can be difficult to continuously think of a new idea to promote your company, but it may be …
Developing your website content or social media pages is great for promoting your business, but traditional marketing methods can still provide great opportunities and should not be ignored. It is important for businesses to move with the times, but it is also important for them to remember that many potential customers prefer to find information …
How To Write A Winning Press Release To Promote Your Business Read More »
