There is a temptation these days to obsess and put significant time and resources into social media marketing, but this should never be done at the expense of email marketing. Email marketing should always be a part of your digital marketing strategy to promote your business as you can really elevate your brand as well as make significant sums through this channel. Thus, it is very important to set the right impression and tone with new subscribers to your email list.
Send a welcome message very quickly
It is important to offer subscribers an immediate welcome because you will still be fresh in their memory, and they will remember why they signed up in the first place. If you delay, you run the risk of the subscriber forgetting who you are and deleting your emails in the future without even looking at them.
Now considering how difficult it can be to convince people to sign up for an emailing list in the first place, you really need to take advantage of this and strike while the iron is hot. This is why email marketing systems with automated functionality are so worthwhile because it means that no matter what time of day someone subscribes to your list, once you set up, a welcome email will be sent, which will be a very positive thing!
Showcase who you are
Everything you do in business should pay consideration to your brand and ensure that people understand what you are all about. This is where the welcome email message is the perfect opportunity to strengthen your brand and showcase what you do and what you can provide to your new subscribers, who you hope to turn into customers.
This means your logo, your colors, your tone, and your attitude should all be present in the email, and it should be consistent with everything else that you do to promote your business. If you are looking to make a positive impact on your new subscribers, make sure you show them what you can provide and what you stand for. If you believe in your corporate identity and brand, make sure that you provide people with what they are looking for.
Set the expectations
When you have an email list, you should be looking to provide valuable content so that you stand out. This doesn’t always mean that you should look to offer discounts on your products or services, although you should, from time to time, you should offer insightful content that your subscribers will value. You should also use a name and email address that people will easily come to recognize. In addition, if you say it’s a weekly or monthly email, send it according to that time schedule.
You have to include a call to action
The fact that people have signed up for your email list indicates that they are interested in what you have to offer. This means you should act upon that. You don’t want to always promote heavily or just “sell, sell, sell,” but there should always be a call to action in every email. When you do this, you can increase the likelihood of securing leads and/or sales and raising awareness of what is on offer from your business.
Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.
