The importance of good content cannot be underestimated as generally, the more useful and interesting content a website has, the more successful it will be. This is because new users will become prospects and ultimately customers who return to the website time and time again. This will be particularly true if the website is constantly adding more and more content on a regular basis be it blog articles, contests, real stories, news or whatever. The first trick to creating good content is to be sure that the content will have specific appeal to the target audience. Next you want original content that is different, unique and not the same as found on other websites. It also needs to be interesting and informative. Finally, the content should be easy to understand and use plain English so as to reach the broadest audience. To ensure success, content strategy and development must be properly planned out and actioned. The chart below by Pace Communication provides a good overview of the ideal content development process.
Ursula Petula Barzey is a Digital Marketing Consultant and Founder of Moxee Marketing, a London based digital marketing agency.