Prospects are more sophisticated today and will most likely do a great deal of research before they actually DECIDE that you are the company they should do business with. Thus, to aid your inbound marketing funnel, you’ve got to have a wide variety of content that could possible entertain, inspire, education and most importantly convince them. The grid below maps out the content formats that match the prospects purchase intent and decision style. Creativity is KEY!
Ursula Petula Barzey is a Digital Marketing Consultant and Founder of Moxee Marketing, a London based digital marketing agency.