The idea of getting married or honeymooning in the Caribbean is so idyllic; it is understandable that countless couples visit to the islands every year for this very reason. In this sense, there is a ready-made market for wedding and honeymoon focused travel businesses in the Caribbean. This is great news but the thing is, it is a highly competitive industry. Not surprisingly, as there is a high demand for weddings and honeymoons in this part of the world, there are a lot of companies that are looking for a slice of the action.
This means that if you want to be the company that couples select for their wedding or honeymoon, you need to get in front of the competition. Thus make sure that you:
• Know your audience
• Engage and interact
• Communicate why they should choose you
• Deliver the best possible content
• Detail what sets you apart from the rest
No matter what industry you are in, it is important to know your customer base and the people you are trying to reach. If you are looking to entice people to come and get married or honeymoon, you are likely dealing with engaged couples. You may also find that the age group for this style of wedding runs between the mid-20s to 50s market but of course, there is always likely to be a few outliers in any demographic. This is still a big market place to look at, and it may be that narrowing the choice even further can help to stand your business out from the crowd. To get the overall travel statistics, reach out to the tourism board for your island. This will give you a better understanding of who you are reaching out to.
Part or all of your website should focus on marketing the Caribbean wedding or honeymoon services on offer and the keywords should be focused on what your guests are looking for. All of the searches are likely to focus on the local element and the wedding or honeymoon element. The recent Google updates have made the long tail keyword even more important so can you think even further. For many couples, a Caribbean wedding is all about being married on the beach so “beach” or “wedding beach ceremony” may be the focus for your content.
Think about the content that couples are looking for
Placing the right words onto your site while adding value for guests is the best way to be found in the modern online era. Of course, you shouldn’t just focus on words when it comes to content. In fact, given that couples are booking Caribbean weddings and Caribbean honeymoons for the romantic views, the different style of life and culture, price point and the weather, this should often be the focus. Text should also be paired with inviting photographs as you can write a lot of fantastic content but it may be that one image of a contented bride and groom exchanging vows on a beach will appeal most to couples looking to arrange a Caribbean wedding.
You should always look to add value and it may be that you can arrange the entire wedding. If you can promise to book the ceremony, ensure that the administrative and legal issues are taken care and provide a party for after the ceremony, you will be a more appealing company to work with than any of the other Caribbean wedding companies.
You need to be able to provide quality but if you can provide quality while offering fantastic peace of mind and assurance, your business will easily stand apart from firms that only offer certain elements of the big wedding day. There is high demand for Caribbean weddings but there is a high level of supply. This is why focusing your business on meeting the needs of the happy couple will provide you with the chance to outrank other firms in the local area.
Ursula Petula Barzey is a Digital Marketing Consultant and Founder of Moxee Marketing, a London based digital marketing agency.